More than 20 of the best online marketplaces in Germany - E-Commerce Germany News (2023)

The e-commerce market is growing. In recent years, more and more landline providers have decided to go online. The key to attracting customer interest is having a presence in multiple online marketplaces. Do you sell clothes in your online store? Excellent! But who said you can't put it on Zalando too?

The e-commerce market in Germany is one of the largest in the world. Around75% of German companiesthey work mainly through e-commerce channels. Then get to know the largest e-commerce marketplaces in Germany. You don't have to join them right away. It is crucial to monitor the activities of the main players in the sector. You can learn a lot this way.

Since online marketplaces are becoming more and more popular in Germany, you should pay attention to price comparison platforms andcost withbill of materials software. When e-commerce cooperates with such a website, it makes shopping much easier for the customer. If you find out where the prices are cheapest, you can start shopping on this site right away.

Why are retailers implementing online marketplaces?

• Online channels allow you to reach a large number of customers in a short time. They provide a ready-to-use foundation for customers looking for specific products.
• By entering online marketplaces, a company can launch more than one product at a time. This will give customers more choice, which will generate more interest and revenue for the business.
• Many marketplaces offer the option to be notified when the product is back in stock. This is much more convenient for the customer than going to the local store from time to time. Thanks to the newsletters in which the company's products can appear, the company receives additional promotion.

Examples of online marketplaces

We live in an age where we are transferring most of our lives to the Internet. A business that wants to reach as many customers as possible must be listed on at least one of the online marketplaces.

There are some methods that we can recognize:

• verticals dedicated to a single product or service category: Airbnb for rentals or Bolt for transportation
• Horizontal marketplaces dedicated to various categories, e.g. Idealo or Amazon
• Product marketplaces dedicated to offering physical products
• Virtual marketplaces dedicated to offering virtual goods (for example, for players, virtual currencies, or virtual assets)
• Service marketplaces dedicated to offering services
• hybrid markets offering products and services
• Market niches that cover only a small part of the market.

We have prepared for you a list of the most popular in Germany.

Fasten your seat belt!

Kaufland.de

Kaufland.de is a combination of high brand awareness and the latest platform technology

Kaufland.deis one of the largest and fastest growing markets in Germany! As part of the Schwarz Group, Kaufland.de is one of the largest retailers in Europe!

In 2023, Kaufland will open more online marketplaces in the Czech Republic and Slovakia. This step is the fundamental basis for the launch of the "Global Kaufland Market".

With just one registration, sellers with a registration can sell in many country-specific marketplaces.

More than 8,000 sellers offer more than 40 million products in more than 5,000 categories on the Kaufland Global Marketplace. This attracts 32 million visitors to Kaufland.de every month.

amazon germany

The well-known sales platform is also available in Germany.

We don't need to introduce Amazon. with an accountAmazon. of, you can sell your products abroad and still receive payments in your currency. Amazon offers its warehouses even if you don't care about full control of shipping. If you prefer to stay on top of things, you can easily send packages yourself. To start selling on Amazon, you must first create an account as a seller and choose a plan: Basic or Professional. Upload your product catalog and create a listing from it. Finally, you have to excite the customer: create creative descriptions of your products and take advantage of the possibilities that Amazon.de offers.

OTO

OTTO is the second largest e-commerce company in Germany after Amazon.

OTOis a giant of the fashion and lifestyle industry: thousands of users visit it every day. If you are looking for a large audience and a market that cares about the environment, you have come to the right place at OTTO. It has a strong sustainability policy and demands the same from its partners. This allows the customer to have an idea of ​​ethical purchases. The factories where OTTO produces work with total respect for the employees and the environment. Unfortunately, it is still rare for such large companies to be committed to sustainable development. OTTO must be an example of ethical leadership for other companies.

yatego

Yatego is often referred to as an online shopping mall.

yategooffers more than 10,000 online stores. Here you will find dealers from various sectors: from children's accessories to furniture and car accessories. Creating an account with Yatego not only gives you access to a large customer base, but also the support of a personal advisor for the first 4 weeks. You can also link your Yatego account directly to your own online store.

here in Germany

paradise for makers.

Etsyit is a place for artisans or vendors from all over the world. If you make costume jewellery, paint or make furniture, you will find your clients here. Etsy charges a 20p fee for each item and 3.5% for each transaction.

Booking.com Germany

One of the well-known tourist platforms.

Booking.comis an online marketplace for the tourism industry. The world-famous travel platform connects travel lovers with hotels and hosts around the world. If you have a hotel or offer apartments for rent, create an account. Thanks to this platform, your offer has the possibility of reaching more tourists who visit your region. Booking charges a non-refundable commission for complete stays.

Zalando

World famous online fashion marketplace.

ComZalando, you can access customers from 15 countries. There you can find more than 2,000 brands and you can become one of them by offering clothing, footwear, sporting goods or accessories. Regardless of whether you own a company or sell individually, Zalando is open to cooperation. However, please note that the platform does not work with sellers who do not offer free shipping and free returns.

Ebay

eBay is a pioneer in electronic commerce.

Ebayit is also a well-known marketplace for online shopping. It currently operates in more than 20 countries, allowing sales transactions around the world. On eBay you will find a variety of products, from cosmetics to washing machines. No matter what industry you work in, you'll fit in on eBay.

ebay classifieds

eBay for new and used items.

Oneebay classifiedsYou can find many new and used things. It is the eighth largest location in Germany. Anyone interested in buying or selling should take a look at the eBay classifieds. Many product categories offer many possibilities. Here you can find, for example, laptops, clothes, garden items and even cars or houses.

social media marketplaces

Let's face it, social media appeals to most people. We spendabout 2 hoursScroll down to see all the news and dramas on SM. Therefore, you should use this attention to your advantage.

• FromInstagramintroduced us to the possibility of making direct purchases through the app, it has become an essential place for lovers of online shopping. That is why you should create a business account and start selling your products through Instagram. Don't forget about IG Stories.62% of peoplethey claim they are more interested in the product after seeing it in Stories.

• FacebookHe also gave us the option to sell with him. You can connect your store to a Facebook page and make shopping easier for your customers. If you don't want to sell through social networks, use Facebook as a "connector" between your customers and your products. Create a fan page or group where customers can share comments or ask questions.

• interest– It may not be a modern market, but it is worth mentioning here. Many people look to Pinterest for inspiration. So why not use that interest to your advantage? If you work in the fashion, interior design, or architecture industry, you might want to give Pinterest a try. Just take a beautiful and aesthetic photo and use the business option provided by Pinterest i.e. Shop The Look. You can tag your products in the photo and the customer is at checkout with two clicks.

Thomann

Online marketplace for music creators.

ThomannIt is a place for music lovers. Here you will find instruments, studio equipment and lighting. Everything you need to make music and perform professionally. Thomann serves many countries, e.g. Germany, Poland, Belgium and Denmark. Regardless of the country, prices are indicated in euros.

media market

Online marketplace for electronics and technology.

media marketis a German store that has been in business for almost 40 years. Being successful abroad, MadiaMarkt decided to dominate the world of e-commerce. In this market you will find electrical items: home cinemas, coffee makers, dishwashers or games. It is the second largest e-commerce store in the world.

Saturn

Online technology marketplace, similar to MediaMarkt.

Saturnis another example from the technology industry. It belongs to MediaMarktSaturn Retail Group and is therefore the younger brother of MediaMarkt. On average, their website is visited by more than 20.5 million users per month. Worth a visit if there is a customer.looking for new headphonesor an Xbox. If you offer some tech items, you must be in this market.

capucha.de

Hood.de can be called the Zalando lifestyle.

In this marketplace, you can link your store website, manage inventory and customer data.capucha.deit also offers the possibility to connect to Google Shopping and PayPal. If you are considering joining Hood.de, you have two plans to choose from: Basic and Professional. In the first case, the commission is between 5 and 8%, in the professional sector between 3 and 7%. On a basic plan, you can offer your customers 500 products, each with a maximum of eight photos. While in the professional 20,000 articles and 16 images with the possibility of zooming.

An ideal

Idealo is not only an e-commerce platform, but also a price comparison portal..

The customer can compare prices and buy in one place.An idealoffers you a variety of items. Here you will find products from different areas: cosmetics, home and garden, groceries and many, many more. All this makes Idealo one of the largest and most complete e-commerce platforms. In addition to Germany, it is available in France, Poland, Great Britain, Spain, Italy and Austria.

lidl

Lidl is a well-known supermarket chain in Europe and the United States.

lidloffers groceries and household products. It's not just a brick and mortar giant. E-commerce performance is also promising. Thanks to this online marketplace, customers across the country can buy groceries without leaving their homes.

airbnb

Airbnb can be seen as an alternative to Booking.com.

airbnbit is a tourist market mainly for private hosts looking to find an apartment or room for a short stay. This platform is available worldwide. The service charge is 3% (10% in China). To help hosts feel secure, Airbnb is offering $1 million in insurance coverage.

Mobile. in

Online marketplace where you can find a vehicle.

Mobile. inis a German marketplace for consumers and businesses. On this platform you can sell and buy used or new cars, motorcycles and even caravans. Companies can also find suitable vehicles for larger transports here. In addition to searching for the right car, you can also search for offers from insurance companies or the financial plan.

In buying

OnBuy is B2C where sellers can offer new or used products.

In buying it is a good place where you can sell to more than 8 million customers.. You will find many products at OnBuy, thanks to the large number of categories it is easy to search for them. A customer can purchase multiple items from multiple different sellers in a single transaction. This is an extremely convenient option. OnBuy works with PayPal. So if you want to sell on this online marketplace, you have to be prepared.

• 600% growth year over yearfor 3 years in a row
• 35 million products
• More than 8 million customers
• Expansion to more than 140 countriesongoing until end of 2023

fruit

Fruugo is available in 32 countries and sellers can sell to all of them.

Payments are available in up to 22 currencies! The cooperation of this online marketplace is based on the principle of no sales, no fees. This is very fair and makes it easy to sell to fresh produce retailers.fruitalso offers currency exchange assistance and customer service.

ASOS

ASOS is one of the e-commerce giants in the fashion industry.

It supplies products to more than 140 countries around the world. Up to 7,000 new articles are added every week. Who can resell productsASOS? Young designers or commercials familiar with trends. ASOS also has a mobile app. This app is based on a user-uploaded photo and personalizes the products available on ASOS. Technology can surprise sometimes, right? The thing is, it's definitely worth selling at ASOS.

Online marketplace: give it a try!

Now you know why you should implement an online marketplace, and you have plenty of examples. Certainly, online marketplaces offer many opportunities for businesses in most industries. Here's a simple guide: we show you which market to look for. And where should you appear if you want to get the most out of e-commerce.